Product Liability Insurance

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Product Liability Insurance for Businesses

Does your company manufacture products? If so then you most likely require a Product Liability insurance policy to complement your General Liability Policy.

Product Liability Insurance covers companies against lawsuits claiming third-party bodily injury or property damage caused by a product you manufacture, distribute, or sell. There are three main areas of coverage for product liability insurance; manufacturing defects, design flaws, or improper marketing.

3 Key Coverages of Product Liability Insurance


  • Manufacturing defect

    Coverage in the event that the product you sold was improperly assembled, or built incorrectly.

  • Design Flaw

    Coverage in the event that the product you sold was built correctly, but the fault lies with the original specifications or design of the product being faulty resulting in it not functioning based on its intended use.

  • Improper Marketing

    Coverage in the event that the product is marketed as being able to do things it cannot. Typically, the most common types of improper marketing claims are due to improper labeling on a product.

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Who needs product liability insurance?

Product Liability Insurance is required for any business who manufacturers, sells or distributes products, including repairing, repurposing and importing products as well. This includes companies of all sizes, from a small business to a multinational corporation.

In addition to this, if you are selling products from a manufacturer and it goes out of business, or cannot clearly be identified, you could be held liable. In Canada, we see this happen to distributors importing products from unsanctioned countries, where responsibility is difficult to assign to the original manufacturer and therefore the distributor is held responsible as is if they made the product themselves.

FCA is Canada’s Insurance Expert Since 1919.

FCA has been providing Canadian companies with insurance since 1919. We have set the industry standard for turnaround time for both new and existing clients. We pride ourselves in ensuring our clients are receiving the best suite of coverages at a fair price.


Product liability insurance costs vary depending on the following factors:

  • Revenue of the company
  • Type of products being sold
  • Insurance claims history
  • Insurance coverage limits being quoted

In most cases, Product Liability insurance will be combined with the purchase of your Commercial General Liability insurance policy. The minimum premium for policies starts at $1,500 and will go up from there.

To get started with product liability insurance, you will need to provide your FCA broker with baseline information via an application and specify whether this is your first Product Liability policy, or you are looking for a quote as an alternative to your existing insurance company providing coverage. The baseline information includes:

  • Company revenue
  • Years of operation
  • Revenue of the operation
  • Insurance claims history
  • Coverage limits required
  • Completed Product Liability insurance application

Once FCA receives your completed application, we begin the process of obtaining quotes from our network of insurance partners to ensure you receive the coverage you need.

As a business owner, you understand your business better than anyone else and your broker can help guide you to find the limit that works best for your operation. As a starting point, it’s always best to work with contractual requirements you have with customers, landlords or any other related entity to your operation and build up from there. Ultimately, it’s your decision how much liability insurance you need, but understanding basic guidelines can help you make an educated decision on what makes sense to protect your business.

A product liability claim could be triggered from a lawsuit brought against a company claiming third party bodily injury or property damage. This exposure may extend beyond the manufacturer to include distributors and resellers.

Why Choose FCA Insurance?

Ease of Doing Business

We set the industry standard for turnaround time for both new and existing clients, you can expect excellence.

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Outstanding relationships with all of the most reputable insurance markets in the industry, giving you the power of choice.

Insurance is What We Do

Our industry-leading team boasts eighty dedicated and licensed professionals ensuring a smooth and efficient experience.


Laura does the work to get us the best prices with the best coverage.  She also keeps us abreast of the new types of insurance that a business such as ours might need.  Her yearly renewal visit is comprehensive to say the least, but when she leaves, we all understand the exact nature of each and every policy our business has.


FCA covers us for all our business requirements, from equipment to liability, property, builds and everything in-between. Errol Williams is so patient and helpful; I am always confident that we are getting the best possible coverage at a competitive rate. Always the best service!


Jamie and his team have been great to deal with, providing transparent advice and excellent service!


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